planetdan

Sunday, October 19, 2003 :::

Eulogy for a Good Logo
Being a sort-of graphic designer, there are a few simple logos that I've always admired. One was the Northwest Airlines logo. Take a look:

Notice how the logo incorporates a cleverly combined N and W that also contributes to the shape of a compass that points northwest. It's a strong, bold, yet simple little shape. It's almost perfect. But apparently they've decided to update their look. Check out the new logo:

Hmmm. Gone is the cleverly combined N and W shape. Gone is how the N and W combined to contribute to the shape of the compass. Gone is the boldness, the simplicity, the efficiency, the effectiveness. Oh well, at least the compass remains in tact, right? But wait:

The marketing geniuses decided to flip the logo depending on which side of the plane it is on. So now, the compass, which is supposed to represent the concept of northwest, points northeast. Absolutely brilliant. And don't even get me started on the font.

::: posted by dan at 4:46 PM :: [ link ] :: (0) comments

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